Get In

The portion of a company’s unit volume sold during a period resulting from the acquisition of volume from new customers
(abbreviation: GI).
(See also Decrease Use, Get Out,
Increase Use, Stay In)

Example 1:

In late 1996, America Online Inc.’s overtaxed network kept crashing. For months it had to cap its membership at 8 million. In 1999, AOL said its ranks of paying subscribers had jumped past 18 million. (Year 1999-SIC 7379)

Explanation: New customers enter the market.

Example 2:

For years the big-name auto insurers shunned the millions of drivers with blots on their records. Smaller specialized insurers stepped in to fill the gap. With the auto insurance industry now more profitable, big-names want their customers back. (Year 1994-SIC 6331)

Explanation: These specialized insurers experienced Get In events as the formerly uninsured consumers became their customers.

Example 3:

The steady defection of LTL freight from national carriers to regionals has pushed the nationals to reconfigure their operations to provide much faster transit times in an attempt to hold onto some of the freight that regionals have been winning. (Year 1996-SIC 4213)

Explanation: The regional LTL freight carriers have experienced Get In events with customers migrating away from the national carriers.

Example 4:

DXA systems have generally replaced other modes of measuring bone density due to lower radiation exposure, quicker scanning times, increased precision, and the capability of measuring the whole body. Prior to the introduction of DXA technology, dual photon absorptiometry had been the system of choice, but these devices lacked precision and required frequent replacement of a radioactive source. (Year 1997-SIC 3844)

Explanation: DXA has a new product on the market, experiences Get In events with each of its new customers.

Example 5:

Ticketmaster took many of Ticketron’s arena customers by paying millions of dollars to arenas for the right to sell their tickets. Previously, arenas had to pay Ticketron for its services. (Year 1991-SIC 8900)

Explanation: Ticketmaster experienced Get In events with arena customers while Ticketron experienced Get Out events.