BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC:	3944
INDUSTRY:	GAMES, TOYS, CHILD VEHICLES, EXC DOLLS

BENCHMARKS FOR THE INDUSTRY

NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
21

1997 SALES FOR THE INDUSTRY:
$ 4399

(Total Sales in $Millions)

OPERATING MARGIN:
9.6
(Allocated Operating Profits (divided by) Segment Sales)

ASSET INTENSITY:
86.7
(Allocated Assets (divided by) Segment Sales)

SALES GROWTH:
5.7
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)

BENCHMARKS FOR THE TOP FOUR COMPETITORS

ROA: Allocated Operating Profits (divided by) Allocated Operating Assets