BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 2000 |
| INDUSTRY: | FOOD AND KINDRED PRODUCTS, GEN |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 4 |
|
1997 SALES FOR THE INDUSTRY: $ 76473 (Total Sales in $Millions) |
|
OPERATING MARGIN: 9.9 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 81.8 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 1.7 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: UNILEVER N V -NY SHARES |
44.0 | 10.6 |
| #2: PHILIP MORRIS COS INC |
36.2 | 11.8 |
| #3: UNILEVER PLC -AMER SHRS |
19.8 | 16.3 |
| #4: RICA FOODS INC |
0.0 | NC |
| Total of #1-4: | 100.0 | 12.1 |