Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOCATION SEGMENT
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 3711 | 1993 | Volkswagen offers a new low monthly lease rate on its new 1993 Golf GL and Jetta. Offer is only for CA residents. |
| 2 | 3711 | 2000 | To clear the Excursion backlog, Ford has quietly begun offering cut-rate leases, discounted option packages, and other incentives in certain regions of the county. |
| 3 | 3711 | 2005 | The new leasing trend in the auto industry is a better option for customers who buy a new car every two or three years. Manufacturers are not offering the leasing deals across the board, instead they are focusing them specifically on certain parts of the country and on specific vehicles. |
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