Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 7372 | 2008 | Microsoft announced a 0% financing promotion for some of its business software, in an attempt to jump-start sales at a time when many business are looking to cut capital expenditures. The promotion is aimed at small and medium-sized business who spend $20,000 to $1 million on Microsoft's software. Business-software maker SAP will offer 0% financing for companies with less than $1 billion in revenue. The guidelines are stringent to qualify for the 0% offer. |
<< Return to Choice 3