Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / SEASONAL SLOW TIMES FOR THE COMPANY
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 7941 | 2003 | Recently, the Avila Golf and Country Club, which had lost several dozen members in the past two years, decided to lower the bar. It is now offering younger new members 0% financing of the entry fee until they hit age 40. |
| 2 | 7941 | 2003 | At Fox Valley Club, new members put down $1,000 a year for four years and are then freed from the rest of the $8,000 initiation fee. The club says it has signed up about 60 members in the past couple months. |
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