Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT / USE A THIRD PARTY PRODUCT ON WHICH THE COMPANY RECEIVES REVENUE
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 1521 | 2004 | The home financing market is still dominated by big banks such as Washington Mutual Inc., Bank of America Corp., and Wells Fargo & Co. But three-quarters of the largest builders now have mortgage-finance units, accounting for about 15% of all new-home mortgages. Home builders are in a better position than banks to offer incentives because their main source of profits is on building houses, not issuing mortgages. |
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