Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT / RECRUIT OTHER CUSTOMERS ON THE COMPANY'S BEHALF
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 3571 | 2004 | A growing number of companies are teaming up with major computer makers such as Gateway and Hewlett-Packard to offer discounts and payment plans on computers. H-P began a program that offered employee discounts in exchange for marketing the program on a company website. Dell offers discounts up to 12% on computers. PurchasingPower has a program that lets employers offer workers a payroll deduction, without a credit check, for buying computers in exchange for a portion of the payments. By moving human-resource functions online, companies are hoping to save money, but employees need computers to take advantage of these features. |
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