Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO ORDER THROUGH LESS-EXPENSIVE CHANNELS
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 6141 | 1987 | Bank of New York doubled its card base this year, to 1.9 million, by offering low-cost cards through the AFL-CIO that allows borrowers to suspend payments in the event of a strike. |
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