Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 1521 | 2004 | The home financing market is still dominated by big banks such as Washington Mutual Inc., Bank of America Corp., and Wells Fargo & Co. But three-quarters of the largest builders now have mortgage-finance units, accounting for about 15% of all new-home mortgages. Home builders are in a better position than banks to offer incentives because their main source of profits is on building houses, not issuing mortgages. |
| 2 | 3571 | 2004 | A growing number of companies are teaming up with major computer makers such as Gateway and Hewlett-Packard to offer discounts and payment plans on computers. H-P began a program that offered employee discounts in exchange for marketing the program on a company website. Dell offers discounts up to 12% on computers. PurchasingPower has a program that lets employers offer workers a payroll deduction, without a credit check, for buying computers in exchange for a portion of the payments. By moving human-resource functions online, companies are hoping to save money, but employees need computers to take advantage of these features. |
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