Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER COST SAVING SEGMENT
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 6035 | 2005 | As interest rates and home prices rise, loans that promise affordable payments and enticing introductory rates can help prospective buyers stretch their dollars. Optional adjustable-rate mortgages give borrowers four payment options each month: a minimum payment, an interest-only payment, a traditional payment based on a 30-year term or an accelerated payment on a 15-year term. Borrowers who pay the minimum may find that the payments aren't covering all of the interest due, leaving them owing a larger principal amount. The loans are also vulnerable to adjustable interest rates. |
| 2 | 6141 | 1987 | Bank of New York doubled its card base this year, to 1.9 million, by offering low-cost cards through the AFL-CIO that allows borrowers to suspend payments in the event of a strike. |
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