Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / A BRAND WITH PERFORMANCE (I.E., FUNCTION, RELIABILITY AND CONVENIENCE) AT THE LOWER END OF THE BRAND CATEGORY
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 3711 | 2005 | In response to declining sales, the Big 3 American automakers have all increased their incentives. In July of 2005, the average discount per unit reached $4,011 for General Motors, Ford and Chrysler. These incentives include cash back deals, artificially low financing rates, leasing incentives and other enticements. |
| 2 | 3571 | 1998 | Gateway's new program, Your Ware, offers PCs for monthly fees of as little as $50. |
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