Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PRODUCT COST SAVINGS SEGMENT
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 3711 | 2007 | As the home mortgage crisis begins to affect interest rates and spending, automakers are looking to clear out 2007 models before the 2008 models arrive. Honda Motor, which normally avoids incentives, is offering below-market financing on its minivans. |
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