Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / INDUSTRY RECESSIONS
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 100 | 1987 | St. Paul Farm Credit Bank, as an incentive to buyers of farmland, offered financing at rates as low as 4.9%. |
| 2 | 5999 | 2008 | Layaway, a payment practice that nearly became extinct due to the instant gratification of credit cards, is back thanks to the credit crunch. TJX, Burlington Coat Factory Warehouse, and Sears Holdings report that demand for Layaway is stronger than it has been in years. With credit-card companies tightening limits and offering fewer specialty card promotions, layaways are making an enticing option. |
| 3 | 7372 | 2008 | Microsoft announced a 0% financing promotion for some of its business software, in an attempt to jump-start sales at a time when many business are looking to cut capital expenditures. The promotion is aimed at small and medium-sized business who spend $20,000 to $1 million on Microsoft's software. Business-software maker SAP will offer 0% financing for companies with less than $1 billion in revenue. The guidelines are stringent to qualify for the 0% offer. |
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