Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / SERVICE PAYMENTS
CHOICE 3 COMPONENT: EXTEND A PAYMENT TERM
| No. | SIC | Year | Notes |
| 1 | 3711 | 1990 | Audi has short-term leases on all new Audis. The 3-year leases require no downpayments, compared w/ the 10-20% some luxury cars demand. And the monthly payments sharply undercut the competition. Also free routine maintenance on new Audis. |
| 2 | 6513 | 2005 | AvalonBay Communities, an apartment real-estate investment trust controlling 148 properties believes allowing credit cards is worth it even at a low usage rate because accepting cards gives their properties a competitive advantage. |
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