Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: CLUB MEMBER SEGMENT
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 7384 | 1991 | Fox Photo has a VIP Club. For only $15.99, you get your choice of a free 2nd set of prints or free album or 10% off processing of the first set of prints at the time of developing on all full-priced rolls. Get a 20% discount on full-priced reprints and enlargement. Get sale price on film at all times. Get 20% off 36mm Slide processing. |
| 2 | 7521 | 2005 | Airport parking lots are using the customer loyalty model used by airlines and hotels. PRG Parking Management gives members five points for every dollar spent on parking. Seven days equals a free day. Park N' Fly gives customers 10 points for every dollar spent which equals a free day for every six. |
| 3 | 7900 | 1988 | Squaw's Frequent Skier program gives you a free midweek lift ticket after buying five adult full-day lift tickets with a Frequent Skier card. The card costs $15. |
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