Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: LOW DEMAND PERIOD SEGMENT
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 2086 | 1990 | Perrier Group has resorted to unprecedented discounting this holiday season, which risks cheapening the brand's image. Includes a buy-two, get-one-free offer. |
| 2 | 7900 | 1988 | Dodge Ridge has a "Two for Tuesday" plan. You can buy two tickets for the price of one on any non-holiday Tuesday. |
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