Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT / USE A THIRD PARTY PRODUCT ON WHICH THE COMPANY RECEIVES REVENUE
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 6141 | 2009 | Some credit cards give more points or a higher percentage of cash back for certain types of purchases, like gas or groceries. Others offer incentives for buying certain products at specific times of the year, like home improvement shopping in the spring. |
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