Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT / RECRUIT OTHER CUSTOMERS ON THE COMPANY'S BEHALF
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 7822 | 2005 | Faced with disappointing box-office sales and competition from videogames, video-on-demand, DVDs, and piracy, theaters and producers are employing new tactics to lure in viewers. Twentieth Century Fox attempted to boost attendance of Star Wars Episode III: Revenge of the Sith by offering a buy-three-get-one-free deal to encourage families to come to the theatres. |
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