Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 SEGMENTS: CUSTOMER COST SAVING SEGMENT / CUSTOMERS WHO USE LESS RESOURCES IN THEIR REGULAR PURCHASES
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 4813 | 1992 | AT&T's existing small customers who currently use AT&T's Pro Wats lines can get an additional 5% discount for signing a new 18-month contract. |
| 2 | 6324 | 2007 | Some group dental plans, like those offered by Ameritas Life Insurance and Guardian Life Insurance, are allowing members to roll over their unused maximum treatment limits to following years. The plans are designed to encourage patients to undergo cleanings and exams which prevent tooth decay and gum disease and the associated costly complications. The plans work by allowing a patient with a set maximum, say $1000, to save his unused balance to the following year. Sometimes, these balances expire or are subject to a maximum dollar amount. This money can be used for unexpected treatments or new procedures and screening tests. The additional cost for employers are small. |
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