Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: REWARD CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: COMPANY REVENUE IMPROVEMENT SEGMENT
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 6141 | 2009 | Some credit cards give more points or a higher percentage of cash back for certain types of purchases, like gas or groceries. Others offer incentives for buying certain products at specific times of the year, like home improvement shopping in the spring. |
| 2 | 7822 | 2005 | Faced with disappointing box-office sales and competition from videogames, video-on-demand, DVDs, and piracy, theaters and producers are employing new tactics to lure in viewers. Twentieth Century Fox attempted to boost attendance of Star Wars Episode III: Revenge of the Sith by offering a buy-three-get-one-free deal to encourage families to come to the theatres. |
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