Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PERFORMANCE LEADER PRICE AGAINST PERFORMANCE LEADER
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 2840 | 1993 | S.C. Johnson offering 2 cans of Edge for the price of one; also a mail-in refund offer. Procter & Gamble has been offering 20% more free. Pfizer is promising 14.75 oz for price of 11 oz. |
<< Return to Choice 3