Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST ANOTHER LOW-END COMPETITOR
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 2111 | 1992 | Philip Morris is offering "buy one carton, get a half free." |
| 2 | 2111 | 1992 | Buy-two get one-free promotions and discount coupons have helped to check market share declines for Winston and Salem. Distributors say the promotions are not enough to boost sales, though. |
| 3 | 4512 | 1987 | American said it would match Continental's previously announced 2-for-1 promotional fare offer in markets where the two carriers compete. Limited to tickets purchased before Jan. 31 for travel during February. |
<< Return to Choice 3