Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: VOLUME PURCHASED SEGMENT
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 2000 | 1990 | Campbell is considering offering five-for-$2 package deals on its soups. Add price point with packaging. |
| 2 | 3571 | 1989 | To volume purchasers, Apple will give away one computer for free w/ orders of multiple systems ranging from 4 to 11 computers. Only good for certain computers. |
| 3 | 4489 | 2003 | At the beginning of the war in Iraq, cruise lines were anxious to keep their boats filled to capacity. In order to lure anxious travelers, lines such as Princess and Royal Caribbean offered 2-for-1 and free travel insurance. |
| 4 | 5600 | 2008 | Retailer Abercrombie & Fitch suffered in November sales, possibly due to their bold tactic to refuse discounting in hopes to protect margins and chic reputation. American Eagle had a buy-one-get-one-half-off sale. |
| 5 | 5995 | 1989 | A $7MM eyewear chain in SoCal is offering 2nd pair of glasses for $1 to compete with the big chains in the $11B eyewear market, where markups on frames/lenses can exceed 250%. |
| 6 | 7261 | 1986 | Cemeteries trying unconventional methods to attract business: Cedar Park has Easter-egg hunts, free burials for victims of drunken drivers, pumpkin-decorating contests, and an October special – buy one plot, get one for a penny. |
| 7 | 7841 | 1997 | Slower business led to decreases in prices, like two rentals for the price of one. |
| 8 | 7841 | 1998 | Warner is shipping 20% more copies free to video retailers who order hefty minimum quantities. |
| 9 | 7841 | 1999 | Blockbuster's $9.95 Rewards card offers 12 free rentals (one per month), one free each month when five are rented, and a free Favorites rental with every paid rental Monday through Wednesday. |
| 10 | 7996 | 1998 | Both Sea World and Universal have "second-day-free" offers. |
| 11 | 7999 | 2008 | As the recession begins taking a toll on the ski industry, resort operators are offering a flurry of discounts they hope will draw more visitors. One resort in Wyoming is extending its early-season promotion — a fourth night free — through the end of April. |
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