Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 7011 | 2002 | In an attempt to spruce up the somewhat seedy Sheraton hotel line, owner Starwood Hotels & Resorts is launching the Sheraton Service Promise. This program offers points, discounts and cash to unsatisfied customers and employees are trained to effectively deal with the problems that may arise. For major problems, a free night might be offered. |
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