Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / A BRAND WITH PERFORMANCE (I.E., FUNCTION, RELIABILITY AND CONVENIENCE) AT THE LOWER END OF THE BRAND CATEGORY
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 3571 | 1987 | Amdahl then revamped its testing and quality controls, creating a reliable computer with performance specifications increased 10% after the machine was first shipped. For the same money, the Amdahl machine runs about 40% faster than IBM's comparable machine. |
<< Return to Choice 3