Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT A NEW PRODUCT TO NEW CUSTOMERS
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 4813 | 2004 | Vonage announced a deal to sell its voice-over- Internet protocol kits at Circuit City Stores. The deal will offer two months of free service and free activation and the kit will cost $99. Vonage works with high-speed or broadband access. The company has signed up 115,000 customers, many early-adopters, and is looking to move into the mass market. The service is driving down the price of phone calls, selling unlimited local and long-distance calls in the U.S. and Canada for $35 monthly, $15 less than AT&T. |
<< Return to Choice 3