Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE A PRODUCT ON A SPECIFIC OCCASION
CHOICE 3 COMPONENT: ELIMINATE FORMS OF DISCOUNT
No. | SIC | Year | Notes |
1 | 2840 | 1992 | P&G is cutting discounts and other short-term incentives that wholesalers and retailers have grown to love, to reduce trade loading. |
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