Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST

CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE A PRODUCT ON A SPECIFIC OCCASION

CHOICE 3 COMPONENT: ELIMINATE FORMS OF DISCOUNT

No. SIC Year Notes
1 2840 1992 P&G is cutting discounts and other short-term incentives that wholesalers and retailers have grown to love, to reduce trade loading.

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