Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO PURCHASE A PRODUCT ON A SPECIFIC OCCASION
CHOICE 3 COMPONENTS: ELIMINATE FORMS OF DISCOUNT
| No. | SIC | Year | Notes |
| 1 | 4512 | 2002 | Travelers accustomed to travel vouchers handed out freely when a flight was canceled or overbooked may face a different picture. American Airlines is now limiting the amount of compensation for bumped passengers, $300 for domestic, $500 for transcontinental and $800 for flights to Alaska, Hawaii or international destinations. |
| 2 | 4813 | 1991 | Low rates on MCI's Prime Time and Sprint's Sprint Select and Sprint Plus start at 5 PM. AT&T's least expensive Reach Out America plan starts at 10 PM. |
| 3 | 4899 | 1996 | AT&T launched its Internet-access service by giving its long-distance customers entry to the network for free. Customers get 5 free hours a month plus $2.50 for each additional hour. They'll be charged $19.95/mo. after first year. |
| 4 | 5200 | 2006 | After software calculations by DemandTec, Duane Reade raised prices on cough medicine, realizing that sick people are unlikely to visit multiple stores to get the best price. |
| 5 | 6300 | 2005 | It is possible in the commercial lines to come in with a low price and then gradually raise that price over time as the policies come up for renewal. |
| 6 | 6300 | 2005 | The company has both new business and renewal business, and is more aggressive in pricing on the new business. The company has found that the longer it has a piece of business, the more profitable that business is for it. |
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