Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST

CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO REQUIRE A SPECIFIC PRODUCT SYSTEM COMPONENT

CHOICE 3 COMPONENT: ELIMINATE FORMS OF DISCOUNT

No.	SIC	Year	Notes
1	3711	1989	Despite a sales slump & a slide in market share, GM is raising prices by boosting the cost of a/c, automatic transmissions, & other optional equipment sold on those vehicles. Also eliminating discount-option packages.
2	3711	1989	Following GM, Ford raised the prices of options on most of its car models. But not as steep as GM's.
3	6282	1997	An employee with $30,000 in his 401(k) could be paying more than $300 a year at a large employer, or more than $700 a year at a small employer. Some 401(k) "vendors" charge fees totaling more than 2.5% of a plan's assets.
4	7011	1998	Aiming at Internet users, Hilton hotels charge 10 cents a minute for local calls after 30 minutes.

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