Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE RELIABILITY
CHOICE 3 COMPONENTS: ELIMINATE FORMS OF DISCOUNT
| No. | SIC | Year | Notes |
| 1 | 3571 | 1990 | IBM and Tandy waged aggressive campaigns with the school market with new low-cost computers. Apple's prices stayed up. |
| 2 | 7372 | 1998 | Microsoft used to prorate maintenance charges, allowing companies to buy maintenance agreements only when significant upgrades became available (e.g. one year into a 2-year contract). Now you pay the same amount for maintenance no matter when you sign on for it. |
| 3 | 7372 | 1998 | Previously, if you had 500 people in your marketing department but only 300 using Microsoft Word at a time, you could pay for 300 licenses. Now you have to buy 500. |
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