Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WITH HIGH SERVICING COSTS
CHOICE 3 COMPONENT: ELIMINATE FORMS OF DISCOUNT
| No. | SIC | Year | Notes |
| 1 | 4813 | 1995 | New MCI Friends & Family plan offers a 25% discount after you spend just $10 a month. The discount increases to 30% when your monthly tab hits $75. AT&T's True USA plan also begins at $10 level, but only offers 10% off at that point. The discount only rises to 20% after you spend $25. AT&T also gives 30% at $75. |
| 2 | 4911 | 1995 | Although the national price of power now averages 7 cents per kilowatt-hour, the span of pricing is great: Some big corporate customers may pay less than 2 cents, while everyday, home consumers can shell out more than 16 cents on a hot day. |
<<Return to Choice 3