Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT
CHOICE 2 ISOLATE SEGMENTS: DUE TO A UNIQUE CONVENIENCE
CHOICE 3 COMPONENT: ELIMINATE FORMS OF DISCOUNT
| No. | SIC | Year | Notes |
| 1 | 4512 | 1995 | According to an antitrust suit against Delta, travelers pay 54% more to fly through La Guardia than through Newark Airport and 51% more than through JFK (from Atlanta). Delta can raise its prices because nobody else has slots at La Guardia. |
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