Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE WITH NO CHANGE IN PERFORMANCE AND COST
CHOICE 2 ISOLATE SEGMENTS: ALL SEGMENTS
CHOICE 3 COMPONENT: ELIMINATE FORMS OF DISCOUNT
| No. | SIC | Year | Notes |
| 1 | 3711 | 2005 | After several years of falling new car prices, U.S. automakers have held the line on pricing for 2005. Average rebates and incentives were cut by giants such as Ford Motor Co, DaimlerChrysler and General Motors. Fewer older vehicles need to be cleared off the lot, giving dealers more leverage. However, customers accustomed to high incentives and employee pricing drives were less likely to stop. |
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