CHOICE 1: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT

CHOICE 2: Isolate the segments who must pay the price increase: SEGMENTS BENEFITING FROM UNIQUE CONVENIENCE

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

1. Change the Benefit Package

   1. Change Function and Price together Examples>>

   2. Change Reliability and Price together Examples>>

   3. Change Convenience and Price together

      • Change main product Examples>>

      • Change ancillary or support product Examples>>

2. Change the Basis of Charge Examples>>

3. Change the List Price Examples>>

4. Change the Optional Components of Price:

   • Add an extra fee on top of variable charge Examples>>

   • Set or raise minimum purchase requirements Examples>>

   • Eliminate forms of discount Examples>>

   • Set limits on the usage of the product Examples>>

<<Return to Choice 2

<<Directions to Raise Price