BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 3942 |
| INDUSTRY: | DOLLS AND STUFFED TOYS |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 7 |
|
1997 SALES FOR THE INDUSTRY: $ 5521 (Total Sales in $Millions) |
|
OPERATING MARGIN: 9.7 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 56.7 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 14.7 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: MATTEL INC |
87.6 | 15.3 | 20.5 |
| #2: RUSS BERRIE & CO INC |
4.9 | 11.8 | 17.0 |
| #3: MARVEL ENTERPRISES -CL A |
2.7 | -27.3 | -40.7 |
| #4: PLAY BY PLAY TOYS &NOVELTIES |
2.5 | 14.2 | 14.2 |
| Total of #1-4: | 97.7 | 12.4 | 17.1 |