Diagnose Position
MANAGE COSTS EFFECTIVELY
Benchmark the cost structures of your best competitors
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Financial gap: How much must you reduce cost to match them?
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Rates and management approaches: Are they managing costs fundamentally differently?
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Customer mix: Would a change in customers reduce your costs?
See:
Steps 24 – 29 in the Basic Strategy Guide
or
DIAGNOSE/COSTS on the Navigation Bar
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Return to Improve Your Ability to Manage Costs