Raise Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RAISE PRICE, RECOVER THE INCREASED COST OF CURRENT PERFORMANCE
CHOICE 2 ISOLATE SEGMENTS: SEGMENTS SERVED BY COMPETITORS LIKELY TO FOLLOW THE PRICE INCREASE
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE ON SUPPORT PRODUCT
| No. | SIC | Year | Notes |
| 1 | 6722 | 2003 | As falling stock values have taken their toll, fund expense ratios have been climbing. Alliance Premier Growth fund has raised rates to 1.73% of assets from 1.5%. Charles Schwab has boosted the fee for assets held in accounts if the funds are without a transaction fee. Larger fund investors may leave in search of personal attention, passing on their burdens to smaller investors. |
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