Customer Size: Industry Examples

Customer Size: Industry Example #1

Explanation: The Very Large Customers are 19% of the total customers, but represent 81% of the industry volume while the Small Customers represent 47% of total customers but only 3% of industry volume in units of sale.

Explanation: Very Large Customers in this market account for 12% of the total customer group but 50% of the total unit purchases. Small Customers represent 37% of total customers, but only 5% of total industry sales.

Explanation: Very Large customers in this market represent 7% of total industry customers and 53% of total units purchased. The Small Customers represent 63% of customers, but only 6% of total industry sales volume in units.

Explanation: Very Large Customers in this market represent 5% of the total customer group. They purchase 49% of total unit volume in shipments. The Small Customers make up 55% of total industry customers and only 5% of total industry shipments.

Explanation: Very Large Customers in this market represent 10% of the total industry customers who purchase 48% of the total trucks sold by the industry. Small Customers make up 49% of total industry customers but purchase only 6% of the total industry volume.