CHOICE 1: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT

CHOICE 2: Isolate the segments who must pay the price increase: SEGMENTS WITH HIGH SERVICING COSTS

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

1. Change the Benefit Package Examples>>

2. Change the Basis of Charge Examples>>

3. Change the List Price Examples>>

4. Change the Optional Components of Price

   • Add an extra fee on top of variable charge Examples>>

   • Set or raise minimum purchase requirements Examples>>

   • Eliminate forms of discount Examples>>

   • Set limits on the usage of the product Examples>>

<<Return to Choice 2

<<Directions to Raise Price