Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: PRICE THE SAME, REDUCE PERFORMANCE AND COST

CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WITH HIGH SERVICING COSTS

CHOICE 3: USE THE COMPONENTS OF PRICE TO FURTHER CONTROL THE EXTENT OF THE HIGHER PRICE

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

1. Change the Benefit Package
   (no examples)
2. Change the Basis of Charge
   (no examples)
3. Change the List Price
   (no examples)
4. Change the Optional Components of Price:

• • Add an extra fee on top of variable charge Examples>>
  • Set limits on the usage of the product Examples>>

<<Return to Choice 2

<<Directions to Raise Price