CHOICE 1: RAISE PRICE, RAISE PERFORMANCE AND COST BY SMALLER AMOUNT

CHOICE 2: Isolate the segments who must pay the price increase: SEGMENTS REQUIRING SPECIFIC SYSTEM COMPONENT

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

1. Change the Benefit Package

   • Change Function and Price together Examples>>

   • Change Reliability and Price together Examples>>

   • Change Convenience and Price together Examples>>

2. Change the Basis of Charge
   (no examples)

3. Change the list Price Examples>>

4. Change the Optional Components of Price:

   • Add an extra fee on top of variable charge Examples>>

   • Set or raise minimum purchase requirements Examples>>

<<Return to Choice 2

<<Directions to Raise Price