Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: RAISE PRICE, REDUCE PERFORMANCE AND ITS COST

CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS WHO USE A SERVICE OR PURCHASE A PRODUCT ON A SPECIFIC OCCASION

CHOICE 3: USE THE COMPONENTS OF PRICE TO FURTHER CONTROL THE EXTENT OF THE HIGHER PRICE

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

1. Change the Benefit Package
   (no examples)

2. Change the Basis of Charge
   (no examples)

3. Change the List Price Examples>>

4. Change the Optional Components of Price:

   • Add an extra fee on top of variable charge Examples>>

   • Eliminate forms of discount Examples>>

<<Return to Choice 2

<<Directions to Raise Price