Raise Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: PRICE THE SAME, REDUCE PERFORMANCE AND COST

CHOICE 2 ISOLATE SEGMENTS: CUSTOMER SEGMENTS SERVED BY COMPETITORS LIKELY TO FOLLOW THE PRICE INCREASE

CHOICE 3: USE THE COMPONENTS OF PRICE TO FURTHER CONTROL THE EXTENT OF THE HIGHER PRICE

For a complete explanation of this process, or details of these steps, please review the Directions to Raise Price to Improve Revenues and Margins.

1. Change the Benefit Package Examples>>

2. Change the Basis of Charge Examples>>

3. Change the List Price Examples>>

4. Change the Optional Components of Price
   (no examples)

<<Return to Choice 2

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