Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: COSTOMER COST SAVING SEGMENT BUILDING COMPANY MARGINS

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

For a complete explanation of this process, or details of these steps, please review the Directions to Reduce Price to Improve Revenues and Margins.

A. Change the Benefit Package Examples>>

B. Change the Basis of Charge
(No Examples)

C. Change the List Price (
No Examples)

D. Change the Optional Components of Price:

Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>

<<Return to Choice 2