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CHOICE 1: REDUCE PRICE TO ATTRACT CUSTOMERS

CHOICE 2: Isolate the segments who receive the lower price: SEGMENTS USING A PRODUCT SYSTEM COMPONENT: SUPPLIES THE CUSTOMER MUST USE

CHIOCE 3: USE A COMPONENT OF PRICE TO REDUCE THE LOW PRICE SPREAD:

A. Change the Benefit Package
(No Examples)

B. Change the Basis of Charge
(No Examples)

C. Change the List Price
(No Examples)

D. Change the Optional Components of Price

  • Provide a rebate Examples>>

  • Offer a coupon Examples>>

  • Waive fees or make a one time or periodic payment Examples>>

  • Provide a free or heavily discounted product from a third party Examples>>

  • Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>

<<Return to Choice 2