BENCHMARKS REPORT

Industry Measure: Business Segment Data

SIC: 3572
INDUSTRY: COMPUTER STORAGE DEVICES (DISK DRIVERS)
BENCHMARKS FOR THE INDUSTRY
NO. OF SEGMENTS REPORTING IN THE INDUSTRY:
24
1997 SALES FOR THE INDUSTRY:
$ 28298

(Total Sales in $Millions)
OPERATING MARGIN:
9.7
(Allocated Operating Profits (divided by) Segment Sales)
ASSET INTENSITY:
64.7
(Allocated Assets (divided by) Segment Sales)
SALES GROWTH:
33.9
(Compound 3-Year Growth Rate in Sales for the
Median Participant in the Industry)
BENCHMARKS FOR THE TOP FOUR COMPETITORS
ROA: Allocated Operating Profits (divided by) Allocated Operating Assets
Competitor/Rank by Sales Market Share

(% Ind. Sales)

ROA
#1:
SEAGATE TECHNOLOGY
31.6 15.2
#2:
QUANTUM CORP
18.8 11.2
#3:
WESTERN DIGITAL CORP
14.8 23.1
#4:
EMC CORP/MA
10.4 19.0
Total of #1-4: 75.5 14.9

Industry Measures

Quartile Ranking

SIC Finder