BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 3577 |
| INDUSTRY: | COMPUTER PERIPHERAL EQ, NEC |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 73 |
|
1997 SALES FOR THE INDUSTRY: $ 11014 (Total Sales in $Millions) |
|
OPERATING MARGIN: 4.6 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 73.3 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 23.3 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: LEXMARK INTL GRP INC -CL A |
22.6 | 22.7 |
| #2: CREATIVE TECHNOLOGY LTD |
11.2 | 20.7 |
| #3: SYMBOL TECHNOLOGIES |
7.0 | 16.6 |
| #4: UNOVA INC |
5.8 | -31.5 |
| Total of #1-4: | 46.6 | 6.3 |