BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 3570 |
| INDUSTRY: | COMPUTER & OFFICE EQUIPMENT, GENERAL |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 6 |
|
1997 SALES FOR THE INDUSTRY: $ 235754 (Total Sales in $Millions) |
|
OPERATING MARGIN: 8.0 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 59.4 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 3.2 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: INTL BUSINESS MACHINES CORP |
33.3 | 31.0 | 20.9 |
| #2: HITACHI LTD -ADR |
29.2 | 2.7 | 5.7 |
| #3: TOSHIBA CORP |
18.7 | 5.3 | 6.3 |
| #4: HEWLETT-PACKARD CO |
18.2 | 19.3 | 22.7 |
| Total of #1-4: | 99.3 | 14.4 | 13.4 |