BENCHMARKS REPORT
Industry Measure: Business Segment Data
| SIC: | 3570 |
| INDUSTRY: | COMPUTER AND OFFICE EQUIPMENT, GENERAL |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 6 |
|
1997 SALES FOR THE INDUSTRY: $ 212666 (Total Sales in $Millions) |
|
OPERATING MARGIN: 7.9 (Allocated Operating Profits (divided by) Segment Sales) |
|
ASSET INTENSITY: 83.6 (Allocated Assets (divided by) Segment Sales) |
|
SALES GROWTH: 4.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROA: Allocated Operating Profits (divided by) Allocated Operating Assets |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROA |
| #1: INTL BUSINESS MACHINES CORP |
36.9 | 11.2 |
| #2: HEWLETT-PACKARD CO |
20.2 | 13.7 |
| #3: NEC CORP -ADR |
18.8 | 3.8 |
| #4: HITACHI LTD -ADR |
12.5 | NC |
| Total of #1-4: | 88.3 | 9.5 |